Jack Lipei Tang, Ph.D.

prof_pic.jpg

Reese Phifer Hall

901 University Blvd

Tuscaloosa, AL 35487

Welcome to my website! I am a tenure-track Assistant Professor of Digital Communication in the Department of Advertising & Public Relations at The University of Alabama’s College of Communication & Information Sciences. My research centers on the convergence of advocacy communication, artificial intelligence, social networks, and computational social science.

I employ a diverse range of quantitative and computational methods, including surveys, experiments, inferential network modeling, machine learning, natural language processing (NLPs), and structural equation modeling (SEM). Qualitative methods such as in-depth interviews and participatory observation complement my research. My work has been published in leading peer-reviewed journals across communication, information science, and interdisciplinary fields. You will most likely see me in conferences like ICA, NCA, AEJMC, and ICS2S.

Before joining UA, I earned my Ph.D. at the Annenberg School for Communication and Journalism, USC. I hold an M.Phil. in Communication, a B.S.Sc. in Journalism and Communication, and a B.B.A. in Finance from The Chinese University of Hong Kong.

My current projects examine how organizations and individuals advocate for socio-political issues in communication networks and the disruptive and ongoing impact of GenAI on production, disseminatio, and consumption of information. If you are interested in these topics, please reach out for a collaboration, a conversation, or simply, a recommendations of my favorite paper.

news

Jan 15, 2026 Three papers (with Jiali Zhang, Jay Wang, Gabriel Miao Li, and Maggie Mengqi Liao) accepted by 2026 ICA at Cape Town, South Africa :south_africa:
Dec 10, 2025 I will present a paper (with Jiali Zhang) at 2026 IPRRC at Orlando, FL in March :beach_umbrella:
Jun 10, 2025 I spent a wonderful week visiting top Ad & PR agencies in NYC at the as a visiting professor host by Fordham University and ANA Educational Foundation :evergreen_tree:
Mar 1, 2025 I will be presenting at the 2025 ICA Annual Conference, Denver including one top paper session :trophy:
more news

selected publications

  1. tang_2026_jcmc.gif
    Intergroup contact, contact heterogeneity, and cross-group friendship: Evidence from a global prosocial mobile game
    Jack Lipei TangMingxuan LiuAlex BisbergSteffie Kim, and Dmitri Williams
    Journal of Computer-Mediated Communication, Jan 2026
  2. huang_2025_fm.jpg
    Third places and national contexts among Generation Z in a mobile game: Quantitatively examining third place characteristics and well-being of players from Brazil, China, and the United States
    Ke Huang-Isherwood, and Jack Lipei Tang
    First Monday, Dec 2024
  3. liu_2024_mac.gif
    Sympathy for the Devil: Serial mediation models for toxicity, community, and retention
    Mingxuan LiuJack Lipei Tang, and Dmitri Williams
    Media and Communication, Sep 2024