Jack Lipei Tang | Communication Scholar
![prof_pic.jpg](/assets/img/prof_pic.jpg?628f915c3987eaf5024a3e9f2f964e42)
3502 Watt Way
Los Angeles, CA 90020
Welcome to my website! I am a Ph.D. candidate at the Annenberg School for Communication and Journalism, USC. My research centers on the convergence of advocacy communication, social justice, and social networks. I draw heavily on network theory and ecological perspectives to explain communication behaviors and outcomes in digital advocacy. I am co-supervised by Prof. Larry Gross and Prof. Lindsay Young.
I employ a diverse range of quantitative and computational analytical tools, including inferential network modeling, machine learning, natural language processing (NLPs), structural equation modeling, and path analysis. Qualitative methods such as in-depth interviews and participatory observation complement my research.
Specifically, my ongoing and future research agenda revolves around three major themes: (1) strategic and advocacy communication with a focus on ethnic, sexual, and gender minority groups in complex information and media environments; (2) information dynamics and social networks that influence policy, health, and risk communication outcomes; (3) political attitudes and behaviors in digital intergroup contexts.
I will join the Department of Advertising and Public Relations at the University of Alabama’s College of Communication and Information Sciences as a tenure-track Assistant Professor in Digital Communication in Fall 2024.
news
Dec 19, 2023 | I got a job offer! ![]() |
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Nov 15, 2023 | I will present two papers at the 2023 NCA Annual Convention, National Harbor ![]() |
Aug 30, 2023 | Presented at the 2023 APSA Preconference in Political Communication at UCLA ![]() |