Jack Lipei Tang, Ph.D. | Communication Scholar
![prof_pic.jpg](/assets/img/prof_pic.jpg?628f915c3987eaf5024a3e9f2f964e42)
Reese Phifer Hall
901 University Blvd
Tuscaloosa, AL 35487
Welcome to my website! I am a tenure-track Assistant Professor of Digital Communication in the Department of Advertising & Public Relations at The University of Alabama’s College of Communication & Information Sciences. My research centers on the convergence of advocacy communication, social media, social networks, and computational social science. I draw heavily on network theory and machine learning to explain communication behaviors and outcomes in digital advocacy.
I employ a diverse range of quantitative and computational methods, including surveys, inferential network modeling, machine learning, natural language processing (NLPs), structural equation modeling, and path analysis. Qualitative methods such as in-depth interviews and participatory observation complement my research. My work has been published in leading peer-reviewed journals across communication, information science, and interdisciplinary fields. You will most likely see me in conferences like ICA, NCA, AEJMC, and ICS2S.
Before joining UA, I earned my Ph.D. at the Annenberg School for Communication and Journalism, USC. I hold an M.Phil. in Communication, a B.S.Sc. in Journalism and Communication, and a B.B.A. in Finance from The Chinese University of Hong Kong.
My current projects examine the strategic communication and network building of nonprofits in the U.S.; political behaviors and social media; and the use of Large Language Models (LLMs) in communication and social science and their consequences. If you are interested in these topics, please reach out for a collaboration, a conversation, or simply, a recommendations of my favorite paper.
news
Aug 15, 2024 | I will be presenting at two best paper sessions at the 2024 NCA Annual Convention![]() |
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Aug 6, 2024 | My Ph.D. has been officially conferred! ![]() |
Jul 20, 2024 | I presented a study at the 2024 IC2S2, Philadelphia ![]() |
Jun 20, 2024 | I virtually presented a paper in 2024 ICA, Gold Coast! ![]() |
Dec 1, 2023 | I got a job offer! ![]() |